Typical Marathi film promotion events are hosted by a specialized anchor. It is very rare for a producer to be that anchor and carry forward the whole event in a well choreographed manner. First time film producer, Anjaneya Sathe, hosted the music & trailer launch event of his upcoming Marathi film Zindagi Virat and ensured that the event became an interactive and knowlegable session for the attending media personels with precise introduction of his cast, music directors, crew and everything about his film. He ensured that the press conference was as interactive as possible and all the questions thrown at him and his crew were answered very gracefully and confidently. In short, an event to remember for a long time.
The event started with a short introduction of Anjaneya Sathe's background, that he belongs to a family with film background as his grandfather (his maternal uncle) was great Bollywood actor Amrish Puri and the event was attended by his mother, aunt (Amrish Puri's daughter) and cousins belonging to the great family-line. Soon all formal introduction about the film's director Sumit Sanghamitra, actors Kishor Kadam, Bhau Kadam and Om Bhutkar and music directors Suraj-Dhiraj were completed. 2 Songs 'Malhar Malhar', 'Makhmali' and film's official trailer were launched.
There are total 3 songs which are penned by Mandar Cholkar and Suraj-Dhiraj and music is composed by Suraj-Dhiraj. The songs are sung by Vishal Dadlani, Sonu Nigam, Shreya Ghoshal and Javed Ali. Music directors said, it is very proud moment for them that they got to work with such a big names in the industry in their very first film.
The launch was followed by the Press Conference and following questions were answered.
1. Why the title of the film is Virat Zindagi? (is it because Virat Kohli is in form?)
2. How they are planning to promote and reach to the audience?
3. What is the equation of Death and Celebration in this film?
4. 29 Sept will See 2 films with theme based on Father-Children relationship What are the similarities or comparision?
Summary of the film is as follows
Father is either a superhero or a supervillain for their children these days. In reality we forget to treat father as a human being and understand his emotions as he raises his children, sometimes with less connect than the mother. The sacrifies a father gives for his children are forgotten and he dies with the burden of many expectations & unfulfilled wishes. Zindagi Virat is the story of a son who is hell bent to fulfill the last wishes of his father. Zindagi Virat has the tagline of "Jaganyachi Baap Goshta" to suggests the celebration of life.
The film stars Kishor Kadam, Bhau Kadam, Om Bhutkar, Ninad Gore, Usha Naik, Atul Parchure and Sumit Sanghamitra. The film is produced by Anjaneya Sathe under the banner of Anjaneya Sathe Entertainment and written & directed by debutant Sumit Sanghamitra. Padmini Sisode is the executive producer.
Be ready to experience the celebration of life as Zindagi Virat releases on 29th September all over Maharashtra.